![]() ![]() The Football Association and the PFA chip in the same – and the Football League, having not contributed a penny for years, finally agreed to start contributing a couple of seasons ago. Yet it is nothing short of disgraceful, with all the riches available, that the Premier League puts in no more than £125,000 every year to keep Kick It Out ticking over. Yes, the top-division clubs have finally recognised that fans are turning away from the sport because of the costs of following teams at the highest level. It does make me wonder, however, whether this is an appropriate time to ask if the relevant authorities might spare a thought for Kick It Out and, specifically, the financial considerations that are holding it back from becoming the organisation everyone wants it to be. Anyone with even a vague connection to the Premier League must be looking forward to the tills ringing. Players, managers, executives, agents, hangers-on – the list of people who will be quids in is almost endless. The first £500,000-a-week footballer cannot be too far away. Every single team from England’s top division is expected to figure in Deloitte’s list of the 30 richest clubs in the world. The rich are getting richer and, though the £30 cap on away tickets has rightly been acclaimed, let’s not think for one second it is anything more than a drop in the ocean.įrom next season, the Premier League will be so awash with money the club that finishes bottom will earn more from television revenue, £99.5m, than Bayern Munich or Paris Saint-Germain received last year. Sky will be paying the equivalent of £10.2m per game. ![]()
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